Play the video to see how your final marketing plan will look
Your marketing plan template
from module 11 of the programme
GROW YOUR BUSINESS
How to write a marketing plan that gets results, guaranteed.
Seriously, if this programme doesn't help you to grow your business, I will give you your money back.
Editable templates.
Bite-sized 'how-to' videos.
Online help.
100% money-back guarantee.
Pay as you go - Just £29.99 per month.
Time-planner to show you how to create your plan in one month.
Do you crave marketing direction? Do you want a customer attraction system?
If the answer is yes . . .
You need a marketing plan.
A repeatable process that gets results.
I have been writing and implementing marketing plans for small and medium sized businesses for 20+ years.
I have seen the huge difference a marketing plan can make to a small business. From dabbling at marketing with random communications to a laser sharp plan focused on your ideal customers. Results sky rocket.
Everything I have learnt about small business marketing is available to you through the Marketing Success Programme.
You don't need to re-create the wheel. I've done the work for you.
Does your business have between 1 and 50 people? Are you looking for more business? Do you want a marketing system? A marketing plan? Do you wish you knew where to start?
Do you want an easy way of creating a marketing plan so that you can just get on with writing it and then make the customer attraction happen?
Perhaps you manage a business or maybe you have been asked to do the marketing but have no marketing background? Or maybe you are in marketing and want a refresher?
I hear you. I am here for you.
You want a marketing plan. You want it to work, and you would like some help.
If any of this resonates with you, then you are in the right place.
Want a marketing plan to grow your business profitably?
A step-by-step guide supported by video tutorials explained by a Chartered Marketer and Fellow of the Chartered Institute of Marketing. Each module is accompanied by editable worksheets or templates for you to complete, accompanied by lifetime access to online support.
Is your current marketing not getting results?
This often happens when you are communicating without a marketing strategy and without a plan.
This programme teaches you WHAT to say, HOW to say it, WHERE to say it and WHO to say it to, in order to get results. It tells you what to do and it shows you HOW to do it.
Has marketing been on your 'to-do' list forever?
Now is the time to finally make your marketing happen. And make it happen properly.
Stop dabbling and get your marketing targeted precisely to your ideal customers. Grab their attention, get them to know, like and trust you.
Then they will buy.
Don't take my word for it . . here is what my customers are saying 😀
By the way, did I mention that I am a Chartered Marketer & Fellow of the Chartered Institute Of Marketing and I have a 94% student satisfaction rating. #proud #letmehelpyounext
"I would definitely recommend the Marketing Success Programme to any business owner who is not satisfied with their current marketing - this was a real eye-opener - I was very impressed."
Nicola Gribbin
Consultant
"Excellent. Thought provoking about how to develop a marketing strategy that differs and separates us from the competition. Really useful and easy to understand. Our business has grown by 30% on last year's figures already.
Luke Alexander
Marketing Success Programme Student
"FTG helped me develop a marketing strategy and a plan for the year ahead.
The knowledge and expertise shared is fantastic.
I wouldn't hesitate to recommend FTG to other people"
Rachel Linstead
Consultant - Firecracker UK
"FTG is fantastic. We are now seeing the results! Would definitely recommend."
Clare Rockley
Drumba
Do you have this problem?
The problem a lot of my clients have before they discovered the Marketing Success Programme is that they only come at writing the marketing plan from the point of view of THEIR business.
Instead, you need to start with your customer. This system shows you how (and gives you the tools and templates to do it - you just need to fill them in).
Marketing, in my opinion, is 'how well you can serve your customers profitably.'
Marketing is a process.
This is the exact same method I used to grow my own business from just myself, doing the odd bit of work for one or two clients, to a successful marketing agency.
This is the marketing planning method used in my own agency and for our clients. This system has been used successfully for many years and has been fine-tuned along the way to make it the streamlined marketing action-plan that now lies before you.
The programme consists of 12 modules, that show you how to create a marketing action plan bespoke for your business that is designed to attract your ideal clients, and create a predictable monthly income for you.
I don't just tell you WHAT to do, I show you HOW to do it
and I give you the TOOLS to make it happen.
Editable templates.
Bite-sized 'how-to' videos.
Online help.
100% money-back guarantee.
Pay as Go - £29.99 per month.
Cancel any time.
If you want to win more customers, feel happier and more confident and fit a successful marketing system easily into your working week . . .
This programme is for you.
Why I made this guide to marketing planning and why it's right for you
Screen shots from inside
the Marketing Success Programme
Inside FTG Marketing Academy
Modules drop down list
Elements of a module (example)
Explaining how to fill in template
End of module mini quiz
Content example
Content example
36 page marketing plan template
Key learnings, served to you in a way that you can implement them immediately
Video guides, editable worksheets and templates, lifetime access and online support. Some of the marketing magic that you will discover:
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How to attract your ideal clients
Who are your perfect customers? Why do they buy from you? What benefits do they seek? How can you attract more?
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What makes you special?
Marketing strategy is all about segmentation, targeting and positioning. This coupled with the exercise on you and your ideal client, enables you to easily create your USP (unique selling proposition).
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How to get your message out there
People need to know, like and trust you before they will buy from you. Sometimes they need to try. Learn about the communication continuum, the 9 pillars of a successful campaign and how to use them to attract your ideal clients.
Peace of mind for you
Joanne Wilson FCIM BA Hons DipCW
Chartered Marketer | Fellow of the Chartered Institute of Marketing
Your course tutor. Your guide. Your motivator.
Hi! I have been working in marketing for more than 20 years and I have been implementing and learning for all of that time! I now specialise in working with small and medium sized businesses to help them to grow.
My ambition is to help as many small and medium sized businesses as possible. I want YOU to be able take advantage of all of the benefits marketing planning and proper implementation can provide. It's not just for the big guns! I've put this course together to make it easy for you to apply and implement in your business.
You won't believe how easy it makes it to do your marketing! This programme will pay for itself, I'm sure of it. (Simply ask yourself, how much is my ideal client worth to me, how many clients do I need to win to cover the cost of this programme? And remember - what you learn here - sets you up for LIFE)
I can't wait to help you.
Your marketing modules with
50+ editable templates.
Simply work through the programme by watching the bite-size videos (or reading the transcripts if that is more your thing), filling in the downloadable, editable pdfs and as you progress you will build your marketing action plan which will help you to grow your business. Guaranteed.
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MODULE 1
How to do customer research (front end and back end).
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MODULE 2
How to analyse your market, the importance of internal analysis and what you can learn when you forensically analyse your own business.
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MODULE 3
How to use a SWOT and make it a useful tool.
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MODULE 4
Setting Goals and Key Performance Indicators that give you accountability and measurable success.
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MODULE 5
How to write your marketing strategy - including your customer targeting, positioning statement, identifying your ideal client and your USP.
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MODULE 6
Creation of an avatar of your perfect customer.
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MODULE 7
The Marketing Mix - the Seven P's - Product / Service, Price, Place/Distribution, Process, People, Physical Evidence.
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MODULE 8
Promotion - entire module on Promotion (the 7th P for those that were counting!). Online and Offline.
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MODULE 9
How to create the 9 marketing pillars you need to build campaigns that WORK.
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MODULE 10
Your first marketing campaign - built and ready to action with a blueprint for future campaigns.
.
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MODULE 11
How to write your marketing plan to ensure it gets actioned. This course gives you the plan - the rest of the magic happens when you implement it.
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MODULE 12
The importance of continuous measurement and review and why and how you should be recording your success.
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Bonus 1
Time management planner to complete the programme in 48 hours if you wish.
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Bonus 2
Access to private Members Only Facebook Group for support from marketing coaches and your peers.
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Bonus 3
Regular live Q and A sessions within the Members Only Facebook Group.
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Bonus 4
Email support so you can ask our team any specific questions you may have.
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Bonus 5
Any new material added to the programme will be added to your dashboard for you to have access to - so your library of resources will continue to grow.
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Bonus 6
30 day Money Back Guarantee. If you implement all of the processes taught on this programme and don't see an improvement in your marketing you can have your money back (or we will offer you some 121 support, whichever you prefer).
This is how I have grown my own company and how I have helped my agency clients to grow their businesses. I have been working in marketing, and developing my skills with endless continuing professional development to keep me bang up to date (as proven by my Chartered Marketer status) for many years.
Having 'done' marketing for people for many years, I have now changed direction and am focusing on giving people the tools they need (honed by my own personal experience).
I don't just explain WHAT to do, I show you HOW to do it and give you the TOOLS you need to make your marketing happen.
Do you want to win more customers, create a predictable monthly income, feel happier and more confident? Want a marketing system that fits easily into your working week?
You need a marketing plan and this programme is for you.
I'm excited to help more businesses to accelerate their growth. Join us.
Joanne Wilson FCIM BA Hons Dip CW
Chartered Marketer, Fellow of the CIM & Professional Copywriter
PS If you have any questions or concerns, I answer most of the commonly asked ones below in the FAQ section. If the answer to your question is not there, please drop me a line at admin@ftgconsulting.co.uk
Yes please, I want to get growing!
What do I get?
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54 bite-size video lessons within 12 modules, that walk you through how to write a competitor- beating marketing plan that attracts your ideal customers and accelerates your business growth. Watch them on demand, at your own convenience.
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62 (at the last count - growing all the time) downloadable templates for you to fill in. Really easy to use and as you work through them, they build up your marketing plan and create your marketing system. Everything is explained in the videos.
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A step-by- step, fully-supported programme to enable small and medium-sized business owners and managers to grow their business profitably.
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VIP Access to Members Only Facebook Group, Messenger and Email support so help and advice is at hand should you need it. Option to add 121 support.
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The Marketing Planning process and campaign planning system has been broken down into 12 easy to follow modules. Estimated time to complete the programme, including all of the work required, is [48] hours, which can all be done in bite-sized lessons (there are 54 bite-size video lessons) to suit your schedule.
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[Bonus Item] - Download - Time Management Planner with Action Plan To-Do list that tells you exactly what to do when.
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By module 6 you will have identified your ideal client, the remaining 6 modules teach you how to attract them - on repeat. (Value - How much is your ideal client worth to you? How many do you want?) (Value - £1,000s!)
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Course, written, delivered and mentored by Joanne Wilson - a Chartered Marketer, Professional Copywriter and Fellow of the Chartered Institute of Marketing with more than 20 years in the industry and who has a 94% learner satisfaction score for delivering engaging and results-driven marketing workshops. (Value: Peace of mind for you. You are in safe hands).
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PLUS . . . 30 day money-back guarantee for your complete peace of mind.
Premium option
4 x Accountability Booster Calls
Want some one-to-one support and regular accountability calls?
As an added extra, you can include four accountability calls which will be with myself.
These are 30 minute Zoom calls where you can ask any questions and receive support and feedback. As they will be planned in advance, I will hold you accountable to your schedule to help you to MAKE YOUR MARKETING HAPPEN.
This is an optional extra (added into the Marketing Success Programme by popular demand).
It is for:
- Those who worry that their marketing might never get to the top of their 'to-do' list, without me giving them some support and a friendly (helpful) push.
- Those who want extra support / guidance / hand-holding to help them create their marketing action plan.
Let's get you growing.
Joanne
Frequently asked questions
If there is anything else you would like to know to help you to make your decision to go ahead, please email admin@ftgconsulting.co.uk
FAQs
How do I get into the course?
It is really easy. As soon as you have been through the payment gateway, you will be given your login details to the main course platform and all of the videos, worksheets and templates are available from there.
How do I access the VIP Members Only Facebook Group?
Once you have been through the payment gateway you will be given a password and a link to the Members Only Facebook Group. This is monitored during UK working hours and guidance is offered from either Joanne or one of her team - usually within the hour. This is also where we encourage you to upload your successes, share your journey and network with fellow Marketing Success Programme members. Positive vibes only.
Can I download the worksheets and templates?
All of the worksheets and templates can be downloaded and printed out, or they can be edited online.
What if I prefer to read the lessons rather than watch the videos?
All training videos will be transcribed so you can either watch the video, or read the transcript or both (we suggest both as there are diagrams etc within the videos).
What if I get stuck or don't understand something?
The training is explained in really practical, easy to follow steps but sometimes it is difficult to work out exactly what that means for 'you' . . we understand this, so your membership includes online support, available during UK business hours with a maximum response time of 24 hours but it is usually much faster than that. We've got your back.
Alternatively, you can upgrade and add the Accountability Booster Calls package to your membership, which involves four x 30 minute one-to-one Zoom calls with either Joanne or one of her team.
How do the Accountability Booster Calls work?
If you select this option at the checkout, you will almost immediately be sent a link to my diary, so you can book your first 30 minute Zoom call at your convenience. At the end of that first 30 minute call, we will schedule and book the remaining three sessions. You get four x 30 minute Zoom calls in all. This will give you some accountability as well as the opportunity to ask any questions and get feedback on what you have done so far. If you need to change or cancel your meeting, you can do - however we suggest you only do that if you really must - the idea is that these dates are set in stone as accountability deadlines for you - they are to help make your marketing happen!
Why do I need a marketing plan?
This is such an important question we have dedicated a whole page to it. << click the link.
Will this course help me to grow my business?
Absolutely. This programme teaches fundamental marketing strategy and combines it with current marketing technology. It teaches you how to write your marketing plan using the 20+ years of experience I have in the industry. It gives you the tools to do this and the tools to implement it. That, however, is where the magic happens - you do have to implement the plan - safe in the knowledge that you have created a route map for your success. Every business is different and every scenario is different so results will vary. Don't forget though, we offer a 60 day money back guarantee.
What if I have a technical issue with the course or the software?
Our course software is hosted by Kartra and their helpdesk is awesome - they will deal with any technical questions you have via the help links available on the platform, however if they can't help, just contact us here at the Marketing Success Programme and we will take action this end as needed. Admin@ftgconsulting.co.uk
Is there VAT on the course?
No. There is no VAT to be added.
I'd like to recommend the Marketing Success Programme. Do you have an affiliate scheme I can take advantage of?
Yes! Thank you for wanting to recommend us. We are so pleased the programme has worked for you! We are so grateful to our affiliates, we pay 20% commission. You can find all the details here >> I'd like to be paid to refer you to others >> tell me more about your affiliate scheme.
Pricing Options
Pay as you Go
Full access to the entire digital course with email support
£29.99 /
month
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Simply pay for as long as you need. Cancel any time.
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100% money back guarantee.
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Full access to all of the on-demand course.
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Full access to all of the downloadable templates.
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Email Support during UK office hours.
Premium
Full access to the entire digital course with 4 x 121 support / booster sessions
£1,500
Can be paid in 3 x installments of £500
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Everything in the value pack plus:-
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4 x 30 minute online (Zoom or Teams) calls with Joanne Wilson - these are 121 and booked at a time to suit you.
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Support. Accountability.
Making your marketing happen.
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NO monthly subscription. Lifetime access.
Pro
Your marketing plan written for you by Chartered Marketer Joanne Wilson
£5,000
Can be paid in 3 x installments of £1667
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Kick off meeting (online)
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2 hour workshop (online)
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Marketing plan fully researched and written for you
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Marketing action plan and first six months of campaigns presented to you (online meeting) and sent as a pdf.
Alternatives to the Marketing Success Programme
Stay where you are
Without some marketing planning and effective implementation what is going to change within your business?
Do the same as you always did and you will get the same as you always got. Your time to shine is now.
Download free stuff
There are loads of free marketing resources on the internet, we share lots ourselves! You've probably tried this before. Free stuff is great, it gives you a taste of what you need to do, but it doesn't help you to get it done.
The Marketing Success Programme helps you to get it done.
Recruit someone
Hiring a qualified marketing professional will certainly get the job done if you have the budget to employ a senior marketer. If however, you hire a more junior or less experienced marketing person, they may not understand strategy and marketing planning.
This course is perfect for people in marketing roles who need some support with strategy and want a marketing plan and a system that gets results.
Ask the expert to write your plan for you
I work directly with a limited number of clients each month to write their marketing plan for them.
In most cases, this costs £5,000.
Apply to work with me here:
Wishing you every success
Joanne Wilson FCIM
Chartered Marketer
Free E-book
Step-by-step guide:
How to write a marketing plan
If you haven't got the budget to buy the programme, (although don't forget there is a 100% money back guarantee), this E-book gives you a step-by-step guide on how to write a marketing plan.
It is a very slimmed down version of the programme but it will give you the outline of what you need to do to write a marketing plan for your small or medium business and help you to get growing!
All businesses and markets are different, so results will depend on your specific circumstances and can not be guaranteed.
Stay connected with the Marketing Success Programme
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