Joanne Wilson
Chartered Marketer
Hello! Welcome to the blog pages of the Marketing Success Programme by FTG Consulting.
It is my mission to help people benefit from using all of the amazing tools that marketing offers - not just social media and pay per click, but the strategy that goes behind a great campaign and everything in between.
If there is something you want to know about, please drop me a line and I will add it to my list. Please keep popping back as I grow the library.
Let's get you growing!
Enjoy, Joanne
What is the difference between marketing and sales?
Sales and Marketing are two essential functions within your business, and both work in harmony when you want to create lead generation and revenue. The marketing part of your business helps lay the groundwork for the sales process, this includes attracting leads and prospects, and the sales part involves closing the deal.
But let’s look at the difference between the two in further detail and learn how to . . .
Why do I need a marketing plan?
Many businesses miss out on many (perhaps most) of the advantages of marketing because they don’t realise that marketing is a process. They think marketing is about social media. Or emails.
It isn’t. Marketing is the . . .
How to identify your USP
The world of business is a noisy place. It seems that every company claims to have expertise and experience in their field and can guarantee complete customer satisfaction.
So, how can you stand out from the crowd? What makes you special? What makes your customers smile? Why should someone choose to do business or purchase from you? This is where you need to identify your Unique Selling Points (USPs) – the things you can shout about that no one else can.